"The Way We Make It Makes The Difference". At Papa's Pizza To-Go, our focus is the quality of our food. All items are made fresh to order with the finest of ingredients. These factors raise us up over the competition.

Part of the unique marketing concept of Papa's Pizza To-Go revolves around targeting smaller communities that are often overlooked by other food service franchises that have higher volume demands. However, we have the flexibility and expertise to adapt our concept to fit any market. Our focus on "Small Town, U.S.A." and community involvement has allowed the company to prosper in these areas.

As our franchise continues to grow (approximately 80 stores), customer recognition of the brand name and logo continues to grow. Joining forces with Papas Pizza To-Go allows you to not only own your own store, but you will also team up with a company that is recognized as a brand name. Local customers will readily recognize the quality associated with the name.

The corporate office works with each store to ensure that the Papa's Pizza To-Go name and brand reaches all of the potential customers in each geographic area. Marketing and advertising programs are designed to build traffic, develop a strong sales base and increase market share. To increase awareness, we focus on coupon placement programs, advertisements in local print media, billboard advertisements and community promotions. In addition, the corporate office hosts a web site: http://www.papaspizzatogo.com that lists the menu items, store locations and general information about the company.

Papa's Pizza To-Go offers effective promotional and advertising programs, including full color advertisements, menus and coupons. The monthly local coupon program for all stores is a point of differentiation for the entire franchise network. These full color perforated inserts are distributed via direct mail or newspaper and the rate of redemption is tremendous.

The company is aggressive in its use of promotions and advertising, using several promotions and offering hundreds of promotional items. Many of the promotions are explained in detail in the Papa's Pizza To-Go promotions manual. This manual is available to all franchisees and provides successfully implemented ideas that promote the business. In addition, all franchisees receive an annual promotions calendar each year at the annual meeting.

A popular way that Papa's Pizza To-Go promotes the business is by holding contests with grand prizes of Jeeps, vans, 4-wheel ATVs, cash, trips to the Magic Kingdom, bicycles, VW Beetles, PT Cruisers and much, much more. Some of our successful promotions have surrounded different holidays and events such as the July "Baseball, Apple Pie and Papa's Pizza To-Go," and the football promotion during football season. Other successful approaches include door hanging and cup throwing.

Papa's Pizza To-Go works closely with the communities of Small Town, USA The corporate office encourages franchisees to become involved in their community. Promotions and partnerships with schools, charities, community organizations and local businesses are keys to the success of a Papa's Pizza To-Go franchise.

Along with fund raising programs available to local schools and churches, the stores promote giveaways which include holiday baskets and school backpack drawings. Many stores promote the school reading enrichment program. Fund raiser coupon books are provided at no cost to schools, churches or charitable organizations.